Vision and Mission

Cranefield’s vision is to provide private graduate education of the highest quality both in Africa and internationally, and, in respect of the former, to remain at the cutting edge of new-economy leadership education in coping with the complex demands of a continent in transformation.

Our mission is to sustain the quality of our learning programmes and services to meet our students’ (and, where applicable, their employers’) needs, in order to add economic and social value to society as a whole.

Values and Beliefs

Fundamental to the success of Cranefield are the following basic values:

We endeavour to be committed, have a positive attitude at all times, and nurture behaviour where trust, cohesion, integrity, transparency and ethical practices can flourish.

In the context of maintaining excellent team spirit, we strive for a culture of involvement and empowerment where each team member takes full responsibility for the role that he or she fulfils, and is continuously exposed to learning.

Our human resources provide the creativity and innovation that guide perceptions about our qualities in the marketplace.

The contents of our learning programmes, and the manner in which we present these to our students, are the end result of our combined efforts. We are judged according to perceptions regarding the quality that we maintain. Ensuring total quality in all our endeavours so as best to serve the needs of all our clients, is a value that influences every part of our service delivery.

Guiding Principles

Our main aim is to focus on service excellence to our internal and external customers, and to measure the performance of delivery processes for assessment of strategic benefits. Quality is uppermost in our minds: to achieve stakeholder satisfaction, the quality of our learning programmes and services must enjoy the highest priority.

We firmly believe in following a systems approach to managing our processes, and in achieving innovative learning and continuous improvement of everything we do. Dedication to continuous improvement is uppermost on our minds: we strive for excellence in respect of everything we do regarding quality, service and quick response.

Our students and managers must be role models: they must strive for quality service and commitment to employee empowerment in the process of continuous improvement.

Employee empowerment and involvement are entrenched: we encourage high-performance teamwork and promote good human relationships and trust among our employees, as well as between our employees and our students. Through a culture of trustworthy support sponsored by our leaders, we ensure open communication and a free flow of information.

Improved technology is essential for effectiveness and efficiency: incrementally improved technology is favoured, while human resources are constantly retrained to master innovations.

Our students and their employers are the focus of everything we do: we are focused on delivering improved learning programmes and services to our stakeholders on a continuous basis, and to deliver them better than any competitor locally or internationally.

The Department of Education, the Council on Higher Education, SAQA and our students’ employers are our partners: together we must create and sustain mutually beneficial relationships to enhance the quality of learning programmes and services to our students.