Bachelor of Business Administration (BBA) – NQF L7 (360 credits)
The purpose of the Bachelor of Business Administration (BBA) is to master the essentials of organisational value chain management in the prevailing fourth industrial revolution (Industry 4.0 or 4IR). These essentials include general management, business management, project management, programme management, and supply chain management. The BBA’s distance learning structure allows for maximum flexibility in terms of when and where to study, and is designed to meet the needs of working students. The BBA degree is accredited at NQF Level 7 (360 credits).
Momentous changes are occurring in the 4IR environment, and business administration is now more than ever a vibrant and extremely valuable field of study. In the Cranefield BBA programme, students are extensively trained in the 4IR general management functions of leading, creating, implementing and improving. Business management aspects covered include functional management aspects such as finance, operations, marketing, logistics, and human resources that support programme-managed supply chain and project portfolios leading to optimal organisational improvement and performance.
Cranefield College is an ISO-9001-certified leader in private higher education and selects only the best in terms of highly qualified and experienced lecturers who are at the cutting edge of development in their fields. This ensures that students enjoy first-class tuition and derive maximum practical benefit from their studies and will be in a position to be positively influential in the job market very early in their studies already. Nevertheless, the syllabus carefully guides every student systematically from first-step foundations and into more advanced aspects at the appropriate point in each module of the course. The needs of those who are new to the job market (or have recently matriculated) are accordingly also attentively met.
BBA graduates are equipped to be leaders in the 4IR economy, but will also have gained a solid foundation for postgraduate studies, through which they could continue to achieve greater heights in terms of developing their expertise. Qualifying students who further their studies through Cranefield may next enrol for the Postgraduate Diploma in Programme Management (completed part-time in nine months) and thereafter for the Master of Commerce in Programme Management (completed part-time in two years, depending on module choices and personal progress). Exceptional students may later in their careers progress all the way to the Cranefield PhD in Commerce and Administration, which signifies the highest level of attainment.